Friday, August 26, 2011

Burger King... ur doin it wrong

In a move reminiscent of SyFy's attempted reinvention of itself, Burger King has decided to ditch the "creepy king." Their new ad campaign is geared towards visuals and suggestions of fresh food being chopped up and fresh guacamole fantasies.

"The economic downturn has battered its core customer — young males have been particularly hard hit by unemployment — and Burger King is looking to boost declining sales by appealing to the mothers, families and others that rivals like McDonald's Corp. have successfully courted."

Personally (as a mother and family member), I think the creepy king was probably the best thing Burger King had going for it. And clearly, creepiness works in some markets...

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