It's quite an enchanting and evocative poster, and perfectly captures beautiful vast expanses of scenery where absolutely nothing happens. Once Dark Knight Rises wraps up I guess we're going to have to be all about the Hobbit, so expect a lot more where this came from.
And speaking of Hobbit holes, is there a market for a The Hobbit: A XXX Parody? Where's that announcement? Surely that will satiate a short, hairy niche? Only a matter of time. Remember, you heard it here first!